My favourite commercial job to date? Quite possibly...

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To call this a dream job would be an understatement. I didn't know commercial production could be like this; so much trust, so much creativity, so much belief.

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I was super-honoured to be asked by 72 and Sunny Sydney to direct 'Made Here' for Edith Cowan University in Perth. The whole premise was around, how to represent stream-of-consciousness creative thinking. I thought my boat had come in.

 

CD & writer Andy Flemming at 72 and Sunny has the reputation as one of the best creatives in Australia. I was a tad overawed i must say. But what I found was a creative partner who pushed me at every turn and totally embraced the idea of mixed-media, my favourite advertising dish.

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I set about crafting a visual narrative that embraced the disciplines taught at ECU and conceiving them in a way that would allow the viewer to journey through a beautiful mele of scenes in a way echoing how student's mind would make associations during their learning. 

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As ever, my heart was in my mouth during the concept phase, 'Would they buy this idea? Is everything too rushed? Is it a mess?!'

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Fortunately, EP Dave Kelly and I managed to pull together a 'super-group' of creative talents, local and overseas, to bring this behemoth to life. Everyone really embraced the ethos and this crazy mixed-media approach. The team vibe was amazing. Credits for all involved are below.

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In the end, we left the final client call quite emotional; client, agency, myself and Dave my EP feeling almost teary, sad this amazing journey was over. I can't wait for the next bus like this one to come around the corner...

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CREDITS

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Agency 72andSunny Sydney

ECD - Luke Martin

CD & Writer - Andy Flemming

Head of Production - Paul Leaning

Snr Account Manager - Surungi Emily Hohol

GM / Head of brand - Ryan Bernal

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Director - Simon Robson

Exec. Producer / Post Producer - Dave Kelly

Production Company - McFly Films

Shoot Producer - Jonas Mclallen

DOP - Simon Higgins

 

Design / VFX / Animation / Post - The Cactus Stone Co.

Style frame artist - Ryan Whiteley, Pete McDonald

 

Unreal Engine Animation - ApeManRobot

2D animation - Studio Showoff, Darcy Woodbrdge

Code-driven animation - Friendslike Co.

3D generalist - Jason Poley

2D generalist - Matthew Roberts

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Compositing - Navid Baghezadeh, Jon Jamison

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Tracking - Resonance Digital

On-set supervisor - Steve Vojkovic

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EditorMark Bennett

Colourist - Yanni Kronenberg

Online - Scotty Wilcox

 

Music and Sound Design - Panda Candy

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