The Iconic, an Australian online fashion shopping brand meets The Bondi Hipsters, a duo who lampoon all things hip and ‘faaaashionable’. Not an obvious twinning, but certainly something distinctive.

 

I was given the honour, after pitching my butt of of course, of directing Australia’s most exciting comedy duo against a backdrop of a moving, rotating and sometimes collapsing pop-up world. What could possibly go wrong? Well, plenty actually. But nothing a bit of gaffer tape couldn’t fix.  

 

And thanks to first AD Adam Wareham for corralling the on-set mayhem beautifully.

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CREDITS

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Agency: O&M

Creative Director: Michael Raso

Snr Creative: Andrew Hankin

Agency Producer: Peter Hackforth

Account Director: John Marshall

 

Production House: Mighty Nice

Director: Simon Robson

Producer: Claire Thompson

D.O.P: Simon Higgins

1st AD: Adam Wareham

Production Designer: Aaron Crothers

Grade: Cutting Edge

Sound: Sound Reservoir