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In November 2010, agency US Sydney approached me just after I arrived at Engine. They wanted to create promos for their new 3 part TV documentary Immigration Nation which explores the history of the white Australia policy.

US Sydney wanted to create three live action-promos for each of the episodes and one 'Coming Soon' promo for the whole series. The visual idea for the Coming Soon promo was undefined, but US Sydney had written a killer voice over script with a great sting in the tail. SBS, not grasping what it would looked like, nearly killed the Coming Soon Promo. But in a last ditch attempt I offered up my work on Taking Liberties as visual reference for what the Coming Soon promo could look like. It did the trick.

Props must go to great illustration provided by Pete McDonald and Typography by Luca from Likeminded Studio. And of course the efforts of the Engine team.

The Immigration Nation Coming Soon promo has piked up a slew of awards, including 3 Golds and one Silver at the Promax BDA ANZ awards and 2 Golds at the World Promax BDA awards.


Production compay - Engine

Director - Simon Robson
Executive Producer - Adam Wells
Producer - Amelia Peacock

Typography - Luca Ionescu at Like Minded Studio
Illustrator - Pete J McDonald
2D animation - Marko Pfann, Robert Grieves, Mike Williamson
3D - Shaun Shellings

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