Kids, characters, a killer design and animation crew, not to mention the incredible Mr Thom Neale DOP, awesome producers a lovely agency... So many plusses to this project, it's difficult to cram it all in.

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What started as a very different concept; more traditional live-action and CG integration morphed into the thought bubble idea at the behest of the Victorian premier no less. 

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Fenton Senior Copywriter Mat Garbutt and I busked out enough ideas for probably 10 ads in an attempt to crack the nut and get everyone on board.

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The unsung hero to this film is the absolutely beautiful Denzil-Don Kindergarten building. Absolutely gorgeous mid-century buildings encased by walls of square paned windows and curved recessed alcoves. The shooting possibilities were endless...

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CREDITS

 

Client: Department of Education 
Production Company: Passion Pictures 
Client: Department of Education, Victorian Government
Executive Director of Communications: Vivien Allimonos
Manager, Strategic Communications: Kate Keary
Senior Communications Adviser: Georgina Murphy
Agency: Fenton Stephens
Executive Creative Director: Alex Fenton
Senior Copywriter: Mat Garbutt
Director of Client Services: Amy Stephens
Account Director:  Lucy Ranger
Agency Producer: Lisa Ramsey
 

Production Company: Passion Pictures
Director: Simon Robson
Executive Producer: Graham Pryor
Senior Animation Producer: Chelsea Nieper
Junior Producer: Liz Manning
Live Producer: Alice Grant
 

1stAd: Nikki Long

DOP: Thom Neal

1stAC: Sunny Wilding

Art Director: Leah Popple

 

 

Head of VFX: Adrian Oostergetel

Animator: Heath Pagram

Designer: Sacha Bryning

Compositor: Gene Hammond-Lewis

3D Generalist: Nathan Juno 
3D Creative Lead: Nick Lines.

2D Animation: James Neilson
 

Offline editor: Chris Ward
Colourist: Edel Rafferty
Sound design: Production Alley
Music Composition: Electric Sheep Music